A vanity or redirect URL is an internal link that you've shortened.
An example of when you'd use a redirect URL, would be if you want to promote a new Holiday Dinner on social media or printed collateral. Instead of having the URL be "http://chezbento.com/#menus_lunch" - you can use redirect URLs to change the link to be "http://chezbento.com/thanksgiving".
Here's how you'd do it:
- Settings > Redirect
- Click "Add New"
- You'll see two fields Vanity URL + Destination URL
- Vanity URL: this is the link you want to use
- Destination URL: this is the destination of your new URL
In the example from above, we would complete the fields as such: