How to Sell Meal Kits for Labor Day

BentoBox online ordering helps restaurants sell meal kits and specials automatically and commission-free through their website. Items are simple to promote, attractive to diners, and have easy checkout that converts more visitors into paying customers. 

Want to use Online Ordering? Email upgrades@getbento.com for setup or learn more. 

Holidays like Labor Day are a good time to offer higher-priced items because diners are less budget-sensitive and tend to dine with larger groups. 

Capture your diners’ increased willingness to spend and drive sales for the month. Below, we'll dig into three examples of Labor Day meal kits and specials from other BentoBox customers. 

Example 1: Backyard BBQ

Here, Blue Smoke does a great job of using a menu section name to give information on availability:

They also use the item description to answer how many people a kit can serve. If you want to sell a simple out-of-the-box meal kit without customizations, this is a great example to model after. 

Pro Tip: Put your highest-priced meal kit at the top of your menu, so it gets the most eyeballs. 

Example 2: Pre-Packed Picnic for Groups

A group of friends headed to the park or elsewhere are able to purchase a pre-made picnic basket, with an option to add a bottle of wine as an optional modifier for another $25. 

In this example from Oxalis Pantry, the image of the wine and foods laid out makes the diner want to convert from a casual viewer to a customer. Their description is also compelling: 

Our new park pack - The perfect spread for sharing with friends at the park or snacking on a summer afternoon. This kit includes our house made sourdough bread, house-cultured butter, mortadella, cheddar, garlic chive pesto, marinated and cooked butter beans, apricot compote, and a pint of red fruit. A combination of our house staples and the season's freshest offerings.

Example 3: Dinner for Groups

New York City Pizza offers this affordable dinner option. The straightforward name of “Dinner for 4,” aligns with the intent of a parent looking to purchase for the family. Once the item is clicked into, there is a simple selection of a salad and then one of five entrees, each with four servings.

Pro Tip: Add a pitcher of drinks or a bottle of wine as a paid, optional modifier with your item. 

Next up:  

• Set up your meal kit or special for Labor Day right now

• See more examples of meal kits and specials

Need help setting any of these examples up? Contact support@getbento.com.

Don’t have access to online ordering? Email upgrades@getbento.com to learn more.