BentoBox has completely free, ongoing email marketing campaigns built in to our platform. Our Automated Campaigns feature helps online ordering customers to build guest relationships and see measurable results without additional staff, money, or time required to scale marketing efforts.
Benefits of Automated Campaigns
Online ordering customers can now activate a repeat diner campaign at no cost.
→ Scales Marketing Efforts 🤖
Automatically sends branded campaigns without third-party platforms or time from your team.
→ Drives Ongoing Revenue 💰
Sends diners promotions one day after purchase with the right messaging to drive action.
→ Proves ROI with Built-In Reporting 📊
Shows how much money each campaign drives without any spreadsheets or digging.
How To Start Sending A Campaign
Below we'll walk you through where to find Automated Campaigns in BentoBox and how to customize your campaign and turn it on to begin sending to pickup, delivery, and dine-in customers.
Customizing and Activating Your Campaign In 1 Minute
Activate your campaign now by logging in to BentoBox and going to MARKETING > Campaigns.
Note: This feature lives in the main dashboard. If you have Online Ordering bookmarked, click the BentoBox logo top left to get to the main dashboard.
Once you are in the "Campaigns" tab, click the “Manage” button on the First Time Diner campaign.
This feature is currently available for Bento Ordering customers only.
Don’t use BentoBox for online ordering yet? Email us at email@example.com.
Use BentoBox online ordering and don't see the new "Marketing" section? You may have limited user permissions. Check with the main point-of-contact at your restaurant or email us at firstname.lastname@example.org.
1. Create a new promo code.
Name your code, choose an offer type, and add conditions.
This code is what your website visitors will enter at checkout; once the code expires, you cannot use it to create another code later.
Then, choose your promo type (% off, $ off, free delivery) and set your conditions.
- Requires a minimum purchase: Visitors who try to check out with a lower amount are shown how many $ they need to add-to-cart and prompted to keep shopping.
- Limit single use per customer: Restricts users from using a promo code more than once with the same email address.
- Limit use to campaign recipients: Restricts the redemption of a promo code to recipients of the campaign email only.
Our recommendation is to keep your campaign active without end dates on your promo code or your campaign. For more information on how promo codes are applied, view here.
2. Choose whether to customize your email.
If you do want to customize your email, toggle ON “Customize Content.”This is where you can edit your subject line, body headline, and body message.
Note: If you keep the toggle OFF, emails will contain the subject line “Thanks! Here’s [promo] off your next order.”
Send a test email to yourself.
Select the “Send Test Email” button to send an email to yourself to see exactly how your email will look to your guests.
If you want to customize your From Name, reply-to, email header image, or logo, move on to the next section. If you’re okay with what we pre-select, you can skip the next section.
Activate your campaign!
Once you’ve confirmed your email settings (you can update by following the directions below, if you choose), it’s time to start sending your campaign! Toggle your campaign ON.
Editing Your Email Settings
Log in to BentoBox and go to MARKETING > Settings. Here, you can choose the From Name on your email, set your reply-to, and add a header image.
- From Name: Who you want your email to come from (i.e. “Gabe’s Cafe”)
- Reply-to: Who you want replies to send to.
- Alt text: What text is read by a screen reader and appears in place of an image if the image doesn’t download.
- Email Logo: The email logo is displayed at the top of the email. We recommend using a horizontal or square version of your logo to optimize the email for your recipients.
- Email Header Image: The recommended size for the email header image is 600x220px or a retina resolution of 2x at 1200x44px
Viewing Revenue and Email Performance
Once you save your campaign, it will start sending automatically. You can view opens, clicks, and revenue by going to MARKETING > Campaigns.
Frequently Asked Questions
What’s the fee for campaigns?
The First Time Diner campaign is free for all online ordering customers.
Do you have best practices I should follow for my From Name and Subject Line?
Yes, we’re happy to share recommendations! If you keep the customization toggle OFF, we automatically optimize your subject line and email body for you. If you want to try something different, you could customize your From Name in Marketing > Settings to something like “Rob, Owner at Copenhagen Bistros”).
When do emails send to guests?
For the first time diner campaign, emails are sent to guests the day after their first purchase.
If a campaign is ended, is the promo code still active?
The promo code active dates can be separate from the campaign’s start date and end date. This means a campaign can be ended (meaning emails are no longer being sent), while the promo code is still active.
How are metrics calculated?
Sent: The number of guests that the email campaign has been sent to.
Opened: The number of guests that have opened the campaign email.
Clicked: The number of guests that have clicked a link, directing them to online ordering.
Promos Used: The number of promo codes redeemed for the campaign.
Revenue Generated: The revenue generated from the campaign.
Is a promo code required to use for a campaign?
Yes, a promo code is required to be used for the First Time Diner campaign to drive guests to purchase again.
Is this available for other commerce types (e.g. gift cards, merch, etc.)?
At this time, automated campaigns are only available for online ordering.
What happens to the old promo code when I save a campaign to use a new promo code?
The old promo code can remain active unless it is manually disabled or reaches its end date.
What happens to the metrics when I use a new promo code?
The campaign’s metrics get reset. The metrics are still stored, however at this time reporting is only offered for active campaigns. Historical promotion metrics will be available soon.
What is the “limit single use per customer” promotion condition?
This promo code condition limits guests to only use the promo code once. This is based on the email address they use.
What is the “limit use to campaign recipients” promotion condition?
This prevents promo codes from being used by guests with email addresses that were not sent the campaign email.
Where are the settings in the “Marketing Settings” page being populated from?
These settings are populated from online ordering settings and can be overridden. These settings involve the logo, banner image, reply-to email, and “from name.”
What size header image should I use for the email template?
Your header image should be 1200px wide x 44px. You can use a free tool like Canva to create a canvas with the correct dimensions, drag your saved image in from your desktop, and adjust what’s seen in the shot before downloading your image to upload it to BentoBox.
How does this work for restaurants with multiple locations?
The same campaign and promo code is sent to diners across all locations. Diners who click your call-to-action (CTA) button are brought to your online ordering store locator page to choose which location they want to order from (yourwebsite.com/online-ordering).
Can I use an existing promo code with a campaign?
No, a new promo code must be used with a campaign so that email metrics are accurate.
Can I customize emails (language, button, promo code) by location?
No, campaigns are specific to the commerce type not the location.
Can I download a list of guests who opened, clicked, redeemed promos by campaign?
Not at this time.
Can I pause a campaign?
Yes, you can click in to manage a campaign and then toggle it to “Inactive.” When you do this, you can reactivate the campaign whenever you choose and your email metrics will stay intact.
Can I set an end date for a campaign?
Yes, you can set start dates and end dates for a campaign.
Can I import new email addresses into Campaigns?
No, the current campaigns offered are triggered from guest actions from the guest database.
How does the Dine-In fulfillment work with Campaigns?
When an automated campaign is enabled, guests who use Dine-In Ordering on-premise will receive an email the next day with a promo code for your pickup and/or delivery ordering if you have that set up. Don't forget to modify your copy to let your diners know they can use their promo code for pickup/delivery and dine-in ordering.
When sending the test email, the address at the bottom says "Restaurant address from diner's order". What does this mean?
The address is dynamically populated from the location address the diner ordered from. When a diner orders, they'll receive an email with the location address populated in this area. Here's an example.